Digital Directions, Battle for Whiteboard-Market Supremacy Heats Up
Check out Pegeen Wright's perspective on the Interactive Whiteboard Market
"...Pegeen Wright, who heads an educational technology consulting firm in Belmont, Mass., says that industry competitors are becoming so sophisticated and mature that it's harder for manufacturers to differentiate themselves, at least in the capabilities of the tools they offer.Interactive whiteboard industry competitors are becoming so sophisticated and mature that it's harder for manufacturers to differentiate themselves, at least in the capabilities of the tools they offer."
"Because it's become a commodity, one person is going to come out with something, and then everyone is going to come out with that [equivalent] in the coming year," Wright says of interactive-whiteboard manufacturers, whom she wrote about in a guide published in 2009. "And there are other technologies that are coming out all the time."
EDUCATION WEEK Digital Directions, February 8, 2012. "Battle for Whiteboard-Market Supremacy Heats Up."
