June 7, 2011
Pegeen Wright Associates Assists Publishers in Launching K-12 Mobile Learning Solutions
Educational Technology Consulting firm helps publisher release first iPhone Applications
Boston, MA June 7, 2011—Pegeen Wright Associates, an educational technology firm that provides strategic consulting, product, and content development services for Pre-K–12 digital learning initiatives, announced today that it has worked with one of the industry’s leading supplemental publishers, to develop and launch a series of iPhone/iPad applications. The apps have been well received and have even been listed in the “What’s Hot” section of the iTunes store.
The significant shift to mobile platforms for educational applications represents both a challenge and opportunity to K-12 publishers. On the one hand the applications must provide a sound pedagogical approach and at the same time address the student’s expectations that mobile apps be entertaining. Providing solutions on mobile devices also allows K-12 publishers to expand their reach into the home market and is the perfect solution to digitalizing legacy products.
According to Ms. Wright, President, “I have been working with publishers for many years, developing online learning and interactive whiteboard resources. However, this year has seen an explosion of interest in the mobile segment with the success of Apple’s iPad. Publishers must now consider the impact of mobile devices as they develop and deploy any of their digital products.”
About Pegeen Wright Associates
Pegeen Wright Associates is an educational technology and content consulting firm that helps publishing, media, and nonprofit organizations create successful digital learning products. PWA provides expertise and services in educational technology product development, content/curriculum development, market research, and marketing & sales. Pegeen Wright Associates offers a systematic approach to help publishers digitalize legacy products, develop and produce original market-leading digital products, and maximize investments.
Charles Hubbard, Director of Business Development
Pegeen Wright Associates