About Us
Pegeen Wright Associates is an educational technology consulting firm for publishers, media companies, and non-profit organizations interested in developing Pre-K–12 digital learning products. The company provides expertise and services in—
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Contact Us
Pegeen Wright Associates will help you make the most of your technology investments to provide solutions that make a real difference to today’s teachers and students. Let us become part of your team to create best-selling digital learning products.
Call us at 617-484-1921 or send an email to info@pegeenwright.com to schedule your complimentary one-hour product assessment.
Pegeen Wright Associates
10 Trapelo Road, Suite 1
Belmont, MA 02478
Pegeen Wright, President
| Pegeen Wright, President of Pegeen Wright Associates, has over 20 years of experience in educational publishing and software development. Pegeen works with a talented team of associates with expertise in K–12 curriculum development, market research, engineering, and project management. |
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Gare Thompson, Director of Content Development
Gare Thompson has written over 200 children’s books. He has also created, produced, and planned market launch for bestselling-reading programs, such as Pair-It Books and Reading Expeditions. He has written children’s plays produced in New York and Boston as well as Readers’ Theater plays for such publishers as Scholastic and Benchmark Education. He has developed content for interactive whiteboard activities, video, and iPad applications. Gare also wrote three bestselling professional books for teachers: 52 Everyday Activities to Do With Paperbacks, Teaching Using Trade Books, and Theme Teaching.. As a former teacher, Gare has also led teacher workshops on how to improve reading comprehension and how to use trade paperbacks in the classroom.
Jocelyn Randles, Market Research
Jocelyn Randles founded her own US market research consultancy specializing in educational publishing in 1997 after a successful market research career in England. She has enjoyed repeat business from a small number of educational publishing clients including Houghton Mifflin and Pearson. They enjoy her efficiency, attention to detail, creativity, and actionable recommendations. Jocelyn is now partnering with Pegeen Wright Associates for Pre-K—12 educational technology research. She offers a range of qualitative and quantitative research techniques including focus groups, in-depth interviews, bulletin boards and online surveys. Jocelyn is a former teacher with a Masters in Education.
Pegeen Wright is an experienced strategic planner, software developer, and project manager who translates what’s new in emerging technologies, learning, and curriculum research into what works in the classroom and the marketplace. She has a longstanding commitment to making learning accessible to students with special needs and draws on over 20 years of experience in the educational publishing industry.
Past Positions
- Vice President, Instructional Technology and Internet Development; Houghton Mifflin School Division
- Executive Editor, Instructional Technology; Silver Burdett Ginn
- Vice President, Business Development; Six Red Marbles
- Director of Product Development and Commercialization; CAST, Inc.
- Instructional Technology Curriculum Specialist; New Jersey Department of Education
Education
- B.A. in Psychology from Rutgers University
- N.J. Certification as Teacher of the Handicapped
- M.A. in Technology in Education from Columbia University
- Certification in E-Commerce Strategies from Dartmouth’s Tuck School of Business
- Simmons Graduate School of Management, MBA Program for Developing Managers
Career Highlights
Product Development
- Author of K–12 Publishers Guide to Interactive Whiteboards
- Developed over 100 software, video, and web-based interactive learning and teaching products for Grades K–12.
- Managed the launch, development, production, marketing, and engineering of Education Place (www.eduplace.com), an award-winning K–8 web site.
- Managed staff of instructional technology producers, engineers, marketing specialists, and content editors in the development of dozens of software and web-based digital learning products, winning over a dozen design and e-learning awards.
Business Development
- Developed strategic vision, prototypes, and business plans for all instructional technology products for Houghton Mifflin School Division (1991–2003).
- Developed revenue-raising plan to produce state-specific and district-specific web sites, resulting in over $10 million of additional product sales.
- Negotiated joint product development, licensing, and distribution arrangements for educational software, web, and video projects.
Market Research
- Developed dozens of instructional technology market and product analyses.
- Conducted focus groups, online surveys, in-depth interviews, and product usability tests.
- Conducted competitive analyses in all subject areas.
Marketing and Sales
- Developed product pricing for digital learning products.
- Created school implementation plans for digital learning products.
- Coordinated sales messaging for digital learning products.
- Developed and conducted sales training for digital learning products.
